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Focus is a
superpower
In a distracted world.
Caffeine wakes you up. It was never going to do the rest. This is the rest: four actives your brain actually uses to hold attention, in a stick you pour into water.
Everything on your screen is built to take your attention.
We made something to give it back.
ambitious.Per stick
Five actives. 1,250 mg.
Every ingredient has a job.
Read the research01 / 05
L-Tyrosine
An amino acid.
- The job
- The raw material your brain uses to build dopamine and norepinephrine, the chemicals behind drive and attention.
- Per stick
- 750mg
- Source
- —
- In here for
- Focus
What the studies actually found.
- 01
L-theanine with caffeine improved attention-switching accuracy and alertness versus placebo in the first two hours, across a meta-analysis of 11 placebo-controlled studies.
Camfield 2014 → - 02
Tyrosine enhances cognition mainly in short, demanding or stressful situations, when dopamine and norepinephrine run low. Some studies find it, some don't.
Jongkees 2015 → - 03
Caffeine at 40 to 300 mg improves alertness, vigilance, attention and reaction time. Memory and judgement, less consistently.
McLellan 2016 → - 04
Alpha-GPC's evidence in healthy adults is new and thin: one small 2024 trial found better Stroop scores an hour after a dose, and an earlier one found nothing significant.
Kerksick 2024 →
Supports the neurotransmitters behind focus. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
The pouch. The stick.
Grab either one and turn it.
How to take it.
- 01TearOne stick, from the notch.
- 02PourInto 8–12 oz of water.
- 03Wait20–30 minutes.
- 04FocusTwo sticks a day, max.
Take it 20–30 minutes before you need to focus.
Coming soon
Coming soon
Coming soonBe first to the next flavour.
Blueberry Açaí, Fresh Key Lime and Pure are on the way. Leave your email and we'll tell you the day each one drops.
