About

Focus is a superpower in a distracted world.

Everything on your screen is built to take your attention. We made something to give it back.

People working quietly on laptops in an open bamboo coworking space, jungle all around

For people who want more.

Why

Awake isn't the same as focused.

You've had the coffee. You've had the energy drinks. You're wide awake and still can't concentrate. That's not a caffeine problem. Caffeine wakes you up. It was never going to do the rest.

So we built the rest: four actives your brain actually uses to hold attention. L-Tyrosine, Alpha-GPC, L-Theanine and Vitamin B6, at the doses the studies used, with 100 mg of natural caffeine to handle alertness.

It's a powder because it had to be. Cans need preservatives. Powder doesn't. Doses this size don't fit in a can without swapping to weaker versions of the same ingredients. We also refused to make it out of junk. No sugar, no artificial sweeteners, flavors, or colors. Five calories, and nothing in here you'd have to look up and feel bad about.

How we talk

Plainly.

No superfoods. No breakthroughs. No "unlock your potential". We'll tell you what's in it, how much, what it does, and where the evidence is thin. If a study is mixed, we say mixed.

The name is lowercase, with a full stop. It's a description, not a shout.

Thank you. We mean that. Real people made this for you.

Who

Three of us.

Three signatures on the back of every stick. Meet the founders.

Next

You picked this up
for a reason.

Let's see what you can do.