Ritual · How to use

Twenty minutes ahead.

Tear one open, pour into 8–12 oz of water. Take it 20–30 minutes before you need to focus. Two sticks a day, max. That's it.

Directions

Four steps.

  1. 01TearOne stick, from the notch.
  2. 02PourInto 8–12 oz of water. We used real ingredients. Shake frequently.
  3. 03Wait20–30 minutes.
  4. 04FocusTwo sticks a day, max.
100 mg caffeine per stickOne stick · 2.16 g · 5 calories
Timing

Work backwards.

It takes 20 to 30 minutes to come on. So don't take it when you sit down. Take it before.

Meeting at nine? Tear one open at half past eight.

What to expect

Awake, and then some.

Caffeine wakes you up. It was never going to do the rest. In here it handles alertness, 100 mg of it, from green tea leaf, about the same as a cup of coffee.

The other four handle attention. L-Tyrosine is the raw material your brain uses to build dopamine and norepinephrine, the chemicals behind drive and attention. Alpha-GPC feeds acetylcholine, the messenger your brain uses to lock onto a task and stay on it. L-Theanine smooths caffeine's edges so you're alert, not jittery. Vitamin B6, in its active form, is the cofactor your body needs to turn tyrosine into dopamine.

Supports the neurotransmitters behind focus. It isn't a substitute for sleep, and it won't do the work for you. You picked this up for a reason. Let's see what you can do.

Read the research behind each ingredient.

Back from a morning surf, wet hair, sitting down to work with a glass of water, a surfboard against the wall

Take it 20–30 minutes before you need to focus.

How many

Two a day. That's the ceiling.

One stick before the block of work that matters. A second later in the day if you need it. Not a third.

If you drink coffee as well, count it. Each stick is roughly a cup's worth of caffeine.

Warnings: Contains 100 mg of caffeine per stick pack, about the same as a cup of coffee. Not intended for children or for women who are pregnant or nursing. Consult your physician before use if you have a medical condition or are taking medication. Discontinue use and consult your doctor if you experience any adverse reaction. Keep out of reach of children. Store in a cool, dry place.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

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